Writing amazing product descriptions takes work. It’s more than just describing the item.
The most effective listings include short, engaging copy that educates the customer while offering a solution to their needs. And it does this with using researched keywords that help your product show up higher in search engines.
The easy solution here is to hire a professional copywriter who can help you create engaging product descriptions that sell, and that give your SEO a boost.
Think about it this way: If you’re not a trained web developer, you would find an agency to build your website. If you’re not a skilled photographer, you’d hire one to take eye-catching product photos. So, if you don’t consider yourself much of a writer, why force yourself to write product descriptions?
But, I completely understand wanting to try it yourself.
So for those DIYers out there, I wanted to share some tips on writing better product descriptions.
Give too many details and people won’t read them; give too few and your potential customer won’t know all of the product’s great benefits.
Try these five tips for writing better product descriptions.
Use keywords to boost SEO
More than anything else, your product listings should inform readers. But that doesn’t mean you can’t take advantage of the space to increase your SEO by utilizing keywords and phrases that make it easier to rank higher in Google.
Write for modern consumers, not bots
Consumers are smarter than ever and find it a HUGE turn-off if your messaging sounds like a 1990s infomercial. Even worse, if you try too hard to appeal to the algorithm gods and use only buzzwords in your text, you’ll actually negatively impact your search engine ranking. Instead, how would you describe this product to someone in person? Use your authentic voice for better results.
Remember to include the important details.
Sure, a funny intro or personal backstory makes an interesting read. But don’t get so caught up in explaining the background of a topic that your reader’s attention span runs out before they get to the part that could really help them. Put the most important information up front, and then if you want to do a longer write up about your story, add it to your blog content.
Tell a story
I know — this sounds like the opposite of what I just told you. But a story can be told in three sentences, if you use the right language. Important details don’t need to be dry. You can describe your product’s benefits, uses, ingredients, sustainability facts, and more yet still be entertaining. Writing should be fun! People often buy from brands they can relate to, even if there are cheaper options.
Last, here’s where we can help.
Outsource your writing
Hire an experienced copywriter to ensure that your product descriptions are powerful, concise, brand-relevant, and search-engine optimized.
Want more details? Contact me!
Melissa Esposito Writes 