Your website copy isn’t just filler, it’s your first conversation with the people you want to serve and should be crafted with intention.
Yet, hiring a copywriter can feel like stepping into unknown territory:
What do they actually do?
How do they capture your voice?
How can it appeal to both my (human) audience and The Almighty Algorithms?
If you’ve ever wondered whether it’s time to invest in professional copy, or what that process looks like, you’re not alone.
Here are five common questions people ask copywriters (and the straightforward answers).
1. “Can you really sound like me?”
Yes, and better than you’d think! Great copywriters don’t just write for you, we write as your brand. Through an in-depth brand voice process (interviews, research, persona work), I extract the tonality and personality that makes sure your copy fits your brand, and then weave in strategic keywords and phrases so your words don’t just sound good, they work in helping you achieve your goals.
I’m happy when I hear my clients sigh in relief and say, “Finally, someone who gets it!”
2. “Do I need to have everything figured out first?”
Not at all. In fact, copywriting is often the process that helps clarify your brand message. I work with business owners who have strong visions, goals, and intentions, but may not yet have every word nailed down. A skilled copywriter helps to pull those threads into a cohesive story that your ideal client instantly understands and connects with.
This is what I call my Strategic Storytelling method.
3. “Can you still create sales pages that don’t sound salesy?”
Persuasive “sales” language is absolutely achievable without coming off as pushy or “salesy.” The best copy doesn’t sell through pressure; it sells through clarity and resonance.
My approach is rooted in creative, empathetic, and results-driven strategy, connecting your offers to your reader’s needs in a way that feels natural, human, and values-aligned.
It’s about building trust through every word, so by the time they get to your contact form, they already feel like you’re the one they want to work with.
4. “How long does the process take?”
It truly depends on the project. With my Signature Site Package, for example, we cover the five most-needed pages for enhancing your website (plus add a branded style guide), so between the research, writing, editing, revision, and branding process, the average timeline is four to six weeks.
Individual landing pages, such as sales pages or company bios, may take less time depending on the context. My process is intentionally paced to not only allow time for research and thoughtful writing, but also to ensure alignment and quality.
Your website deserves to be crafted with intention, not rushed.
5. “What do I need to provide?”
We’ll start with a kickoff questionnaire and strategy call which will allow me to understand your brand persona (or help you develop one), business goals, and customer insights.
From there, I handle the heavy lifting. Many of my clients are busy business owners who appreciate a streamlined, collaborative process that respects their time.
You’ll be involved at key milestones, but I take care of crafting your message so you can stay focused on running your business.
Ready to sound like the best version of yourself online?
If you’re an established service-based business looking to upgrade your website so it actually reflects the caliber of work you deliver, the Signature Site Package might be the right fit for you.
This package is designed for thoughtful, values-driven businesses ready for a strategic storytelling upgrade. You’ll walk away with clear, conversion-optimized website copy written in your brand voice and a message that feels like the obvious choice to your target audience.
Melissa Esposito Writes 