The Artist Campaign Kit is a strategic music marketing package.
The Kit creates a time-saving plan for for artists who want a polished online presence, increased social media engagement, and a strong publicity strategy.
The best marketing starts with a strong core. Whether you’re launching a tour, booking new shows, releasing an album, or just interested in taking your music marketing to the next level, this Kit provides the basics you’ll need: A new bio, branded website copy, a press release, and a coinciding Instagram campaign.
Who is this for?
Visual and performing artists who…
… want to be discovered and taken seriously by venues, agents, curators, or press
… need cohesive messaging across marketing channels including their website, socials, and publicity
… are launching or announcing something soon (a show, album, residency, premiere, rebrand)
… are tired of DIY marketing and just want it handled by an experienced pro
What you’ll walk away with:
- Branded messaging that feels authentic
- An updated website that aligns with your audience
- A press release that increases awareness
- A creative way to spark your Instagram presence
The Artist Campaign Kit includes:
- Artist Bio: A longform version for your site and a shorter bio for press kits, programs, and social profiles
- Updated Website Copy (up to 3 core pages/sections)
- A targeted Press Release written, revised, and sent on your behalf
- Instagram Campaign strategized around an announcement or for increased engagement
Add-on Service: The Amplified Upgrade
Want to take your marketing even further? Take all of the above and add on…
- A branding guide to keep your content cohesive across platforms
- A 3-page media kit to enhance your digital presence
- A video promo created by our partner videographer
FAQ about The Artist Campaign Kit:
How do I know this will sound like me?
We start with a deep-dive interview where I get to know you/your band, including your music, personality/branding, history, and goals. I’ll create a draft and then send to you for review to help shape what feels the most authentic.
What does the press release include?
If you don’t have an announcement in mind, the PR process starts with strategizing what the press would find the most newsworthy. From there, I’ll research, write, edit, revise, and layout the press release. If I’m sending it on your behalf, that includes curating a list to match your target audience and then submitting with follow-ups. You’ll be informed of any outreach opportunities.
What if my website needs more/fewer than 3 pages?
We can work around that. Extra pages typically range $250–$500 each, depending on complexity, and will be added onto the package cost. If fewer than 3 are needed, we can allocate that writing to other marketing needs, but it will not lower the cost of the package.
Do you design websites?
I can create a basic WordPress website for you at an additional cost. I’m not a web developer, but I have been building WordPress websites (like this one) since about 2007. If you’d like something with more “pizzazz” I can connect you with a web designer.
I don’t have an announcement yet—can I still benefit from this?
Absolutely. We’ll strategize your publicity and social media campaigns around your next major milestone, and the rest (bio, site copy) works anytime.
How much does it cost?
The Artist Campaign Kit investment: $999 (a $1,700 Value)
The Amplified Upgrade: An additional $500 (a $900 Value)
Each of the services are offered individually, but when packaged together they create a more effective music marketing strategy (at a deep discount).
Melissa Esposito Writes 