Why Top Brands Lose Sales With DIY Website Copy (and How to Turn it Around)

It’s easy to assume that an eye-catching web design is enough to attract, engage, and entice. But without intentional, story-driven copy, you’re left with a beautifully wrapped empty box.

You Can’t Sweep an Old Website Under the Rug: 3 Reasons to Update Your Site Copy ASAP

Here are a few signs your website copy is outdated, and what to do about it (before it starts costing you leads and credibility).

What’s a Media Kit, And Why Your Business (or Creative Work) Needs One

If you’ve ever scrambled to send over a bio, some headshots, or links to your work with a last-minute email that felt…less than polished...you’re not alone. And that right there? That’s a sign you probably need a media kit. Think of a media kit as your "here’s everything you need to know about me orContinue reading "What’s a Media Kit, And Why Your Business (or Creative Work) Needs One"

Create a High-Converting Email Strategy: Email Marketing Best Practices in 2025

Email marketing still works and should be a part of your multichannel marketing efforts. Here's how to create an effective email strategy.

How a Copywriter Captures Your Voice [And Other FAQs Answered]

Your website copy isn’t just filler, it’s your first conversation with the people you want to serve and should be crafted with intention. Yet, hiring a copywriter can feel like stepping into unknown territory: What do they actually do? How do they capture your voice? How can it appeal to both my (human) audience andContinue reading "How a Copywriter Captures Your Voice [And Other FAQs Answered]"