It’s easy to assume that an eye-catching web design is enough to attract, engage, and entice. But without intentional, story-driven copy, you’re left with a beautifully wrapped empty box.
Category Archives: Copywriting
You Can’t Sweep an Old Website Under the Rug: 3 Reasons to Update Your Site Copy ASAP
Here are a few signs your website copy is outdated, and what to do about it (before it starts costing you leads and credibility).
What 7-Figure Brands Know About Messaging That Most Small Businesses Miss
How the right messaging can scale your brand, and faster than you’d think.
Create a High-Converting Email Strategy: Email Marketing Best Practices in 2025
Email marketing still works and should be a part of your multichannel marketing efforts. Here’s how to create an effective email strategy.
How a Copywriter Captures Your Voice [And Other FAQs Answered]
Your website copy isn’t just filler, it’s your first conversation with the people you want to serve and should be crafted with intention. Yet, hiring a copywriter can feel like stepping into unknown territory: What do they actually do? How do they capture your voice? How can it appeal to both my (human) audience andContinueContinue reading “How a Copywriter Captures Your Voice [And Other FAQs Answered]”
Is Etsy Still Worth It? 6 Etsy Alternatives for Multichannel Sellers
Etsy is great for some sellers but might not be for everyone. Here are six alternatives to selling on Etsy.
Melissa Esposito Writes 