Category Archives: Goal Setting

You Can’t Sweep an Old Website Under the Rug: 3 Reasons to Update Your Site Copy ASAP

Here are a few signs your website copy is outdated, and what to do about it (before it starts costing you leads and credibility).

How a Copywriter Captures Your Voice [And Other FAQs Answered]

Your website copy isn’t just filler, it’s your first conversation with the people you want to serve and should be crafted with intention. Yet, hiring a copywriter can feel like stepping into unknown territory: What do they actually do? How do they capture your voice? How can it appeal to both my (human) audience andContinueContinue reading “How a Copywriter Captures Your Voice [And Other FAQs Answered]”

Blog and Social Media Ideas for February

Here’s what to post about in February, from new, fun holidays to traditional celebrations.

7 Simple Small Business Saturday Hacks for Last-Minute Planners

If you waited until the last minute to plan a Small Business Saturday campaign, fret not: Try these promotion ideas.

8 Ways to Crush Business Goals This Autumn

Review your goals in the fall to get a running start on next year’s goals.