If you’ve ever scrambled to send over a bio, some headshots, or links to your work with a last-minute email that felt…less than polished…you’re not alone. And that right there? That’s a sign you probably need a media kit. Think of a media kit as your “here’s everything you need to know about me orContinueContinue reading “What’s a Media Kit, And Why Your Business (or Creative Work) Needs One”
Category Archives: Planning
Create a High-Converting Email Strategy: Email Marketing Best Practices in 2025
Email marketing still works and should be a part of your multichannel marketing efforts. Here’s how to create an effective email strategy.
How a Copywriter Captures Your Voice [And Other FAQs Answered]
Your website copy isn’t just filler, it’s your first conversation with the people you want to serve and should be crafted with intention. Yet, hiring a copywriter can feel like stepping into unknown territory: What do they actually do? How do they capture your voice? How can it appeal to both my (human) audience andContinueContinue reading “How a Copywriter Captures Your Voice [And Other FAQs Answered]”
Is Etsy Still Worth It? 6 Etsy Alternatives for Multichannel Sellers
Etsy is great for some sellers but might not be for everyone. Here are six alternatives to selling on Etsy.
Creative Risks for Small Businesses
Small, creative risks can provide big benefits for your business. Here’s how.
7 Simple Small Business Saturday Hacks for Last-Minute Planners
If you waited until the last minute to plan a Small Business Saturday campaign, fret not: Try these promotion ideas.
Melissa Esposito Writes 