Small Business Saturday is about four months away! Why am I reminding you about the kickoff to the holiday shopping season when it’s the middle of summer? If you’re considering ways to get some holiday press, like being part of a gift guide or boutique profile, now is the time to make a move. Magazines,Continue reading "How to get your business featured in holiday press"
How to keep the passion alive – for your business
Launching a business, blog, or new service can be exhilarating. But after you achieve that milestone, how do you keep the momentum going? How do you keep things new and interesting, after days, weeks, years? Here are five tips for keeping the passion alive: 1. Remember Your Why Why did you get into this? ToContinue reading "How to keep the passion alive – for your business"
Why Tone of Post is So Important
Use careful consideration when promoting events on social media. Chances are, if you've been sharing valuable content, engaging with the community, and sharing a personality of your brand, you won’t want to break character with a hokey marketing piece. The viewer will disregard it the same way they disregard a TV commercial that interrupts their favoriteContinue reading "Why Tone of Post is So Important"
Who Do You Want to Reach?
Who do you want to reach through social media? If your first thought is “THE WHOLE WORLD!”... ... well, you're wrong. Goals vs Dreams Be realistic. Would you rather use massive effort and advertising money to reach all nearly-2 billion people on social media, or strategically develop relationships with the hundreds of potential people who areContinue reading "Who Do You Want to Reach?"
A Simple Tip for Better Subject Lines
As of this writing, Upworthy.com asks their email marketing writers to come up with 25 subject lines per email, so that they can whittle down the most effective phrase. This is clearly an effective process (they're a top company), but it can be much too tedious of a process for the rest of us whoContinue reading "A Simple Tip for Better Subject Lines"
Nonprofits: How Your Mission Statement Should Affect Your Social Marketing
Do you know your organization’s Mission Statement? You can gain a better understanding of your social media goals and purposes by keeping your statement easily accessible. However, your Mission Statement is not the same as your Marketing Statement. A Mission Statement is a formal declaration of your organization's purpose. Your Marketing Statement breaks those termsContinue reading "Nonprofits: How Your Mission Statement Should Affect Your Social Marketing"
Melissa Esposito Writes 