Shopify and BigCommerce are very similar platforms, but it’s where they differ that might help you determine which is better for your business.
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5 Reasons Why It’s Time to Update Your Site Copy
Keeping your website copy updated is a key way to boost SEO, increase traffic, solidify trust, and enhance your brand.
50 Press Release Ideas to Pitch for Spring
Promote your business to the press this spring: Here are 5 top categories with 50 unique ideas.
10 Easy Ways to Boost SEO
Easy, actionable steps for small businesses looking to increase SEO.
Why Tone of Post is So Important
Use careful consideration when promoting events on social media. Chances are, if you’ve been sharing valuable content, engaging with the community, and sharing a personality of your brand, you won’t want to break character with a hokey marketing piece. The viewer will disregard it the same way they disregard a TV commercial that interrupts their favoriteContinueContinue reading “Why Tone of Post is So Important”
Who Do You Want to Reach?
Who do you want to reach through social media? If your first thought is “THE WHOLE WORLD!”… … well, you’re wrong. Goals vs Dreams Be realistic. Would you rather use massive effort and advertising money to reach all nearly-2 billion people on social media, or strategically develop relationships with the hundreds of potential people who areContinueContinue reading “Who Do You Want to Reach?”
Melissa Esposito Writes 