Use careful consideration when promoting events on social media. Chances are, if you’ve been sharing valuable content, engaging with the community, and sharing a personality of your brand, you won’t want to break character with a hokey marketing piece. The viewer will disregard it the same way they disregard a TV commercial that interrupts their favoriteContinueContinue reading “Why Tone of Post is So Important”
Category Archives: Planning
Nonprofits: How Your Mission Statement Should Affect Your Social Marketing
Do you know your organization’s Mission Statement? You can gain a better understanding of your social media goals and purposes by keeping your statement easily accessible. However, your Mission Statement is not the same as your Marketing Statement. A Mission Statement is a formal declaration of your organization’s purpose. Your Marketing Statement breaks those termsContinueContinue reading “Nonprofits: How Your Mission Statement Should Affect Your Social Marketing”
Melissa Esposito Writes 