How the right messaging can scale your brand, and faster than you’d think.
Category Archives: Targeting
Marketing Strategy for Hudson Valley Real Estate Agents
A blog is a simple and creative way to increase traffic to your website. But, you’re busy. You’ve got clients to assist and leads to connect with. Who has time to start, maintain, and track a blog? I do. Let me create a strategic posting schedule and content that boosts website traffic and generates newContinueContinue reading “Marketing Strategy for Hudson Valley Real Estate Agents”
How to get your business featured in holiday press
Small Business Saturday is about four months away! Why am I reminding you about the kickoff to the holiday shopping season when it’s the middle of summer? If you’re considering ways to get some holiday press, like being part of a gift guide or boutique profile, now is the time to make a move. Magazines,ContinueContinue reading “How to get your business featured in holiday press”
Who Do You Want to Reach?
Who do you want to reach through social media? If your first thought is “THE WHOLE WORLD!”… … well, you’re wrong. Goals vs Dreams Be realistic. Would you rather use massive effort and advertising money to reach all nearly-2 billion people on social media, or strategically develop relationships with the hundreds of potential people who areContinueContinue reading “Who Do You Want to Reach?”
A Simple Tip for Better Subject Lines
As of this writing, Upworthy.com asks their email marketing writers to come up with 25 subject lines per email, so that they can whittle down the most effective phrase. This is clearly an effective process (they’re a top company), but it can be much too tedious of a process for the rest of us whoContinueContinue reading “A Simple Tip for Better Subject Lines”
Melissa Esposito Writes 