Are you using email marketing as effectively as possible? Email marketing remains one of the most effective ways to connect with your audience, drive sales, and foster long-term relationships. However, if your strategy is just writing some content and sending it to your entire list, and you’re not segmenting, personalizing, and choosing strategic content, chancesContinueContinue reading “5 Common Email Marketing Mistakes Businesses Make and How to Fix Them”
Tag Archives: email marketing tips
3 Tips for Better E-Newsletter Open Rates
Intimidated by email marketing? Remember: Great email marketing starts with a powerful subject line. Even if you have an important and interesting message to share, if you don’t entice readers with an alluring subject line your open rates are going to stay low. Here’s how to increase your email open rates Come up with aContinueContinue reading “3 Tips for Better E-Newsletter Open Rates”
A Simple Tip for Better Subject Lines
As of this writing, Upworthy.com asks their email marketing writers to come up with 25 subject lines per email, so that they can whittle down the most effective phrase. This is clearly an effective process (they’re a top company), but it can be much too tedious of a process for the rest of us whoContinueContinue reading “A Simple Tip for Better Subject Lines”
Melissa Esposito Writes 