It’s easy to assume that an eye-catching web design is enough to attract, engage, and entice. But without intentional, story-driven copy, you’re left with a beautifully wrapped empty box.
Tag Archives: melissa esposito
Shopify vs BigCommerce — Which is Better? 7 Key Differences in 2023
Shopify and BigCommerce are very similar platforms, but it’s where they differ that might help you determine which is better for your business.
Is Etsy Still Worth It? 6 Etsy Alternatives for Multichannel Sellers
Etsy is great for some sellers but might not be for everyone. Here are six alternatives to selling on Etsy.
Why Tone of Post is So Important
Use careful consideration when promoting events on social media. Chances are, if you’ve been sharing valuable content, engaging with the community, and sharing a personality of your brand, you won’t want to break character with a hokey marketing piece. The viewer will disregard it the same way they disregard a TV commercial that interrupts their favoriteContinueContinue reading “Why Tone of Post is So Important”
Who Do You Want to Reach?
Who do you want to reach through social media? If your first thought is “THE WHOLE WORLD!”… … well, you’re wrong. Goals vs Dreams Be realistic. Would you rather use massive effort and advertising money to reach all nearly-2 billion people on social media, or strategically develop relationships with the hundreds of potential people who areContinueContinue reading “Who Do You Want to Reach?”
A Simple Tip for Better Subject Lines
As of this writing, Upworthy.com asks their email marketing writers to come up with 25 subject lines per email, so that they can whittle down the most effective phrase. This is clearly an effective process (they’re a top company), but it can be much too tedious of a process for the rest of us whoContinueContinue reading “A Simple Tip for Better Subject Lines”
Melissa Esposito Writes 