As of this writing, Upworthy.com asks their email marketing writers to come up with 25 subject lines per email, so that they can whittle down the most effective phrase. This is clearly an effective process (they’re a top company), but it can be much too tedious of a process for the rest of us whoContinueContinue reading “A Simple Tip for Better Subject Lines”
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Nonprofits: How Your Mission Statement Should Affect Your Social Marketing
Do you know your organization’s Mission Statement? You can gain a better understanding of your social media goals and purposes by keeping your statement easily accessible. However, your Mission Statement is not the same as your Marketing Statement. A Mission Statement is a formal declaration of your organization’s purpose. Your Marketing Statement breaks those termsContinueContinue reading “Nonprofits: How Your Mission Statement Should Affect Your Social Marketing”
Why you Need A Deeper Connection With Your Audience
How will your marketing plan help you play a part in connecting with your audience? Effective social media marketing can help bring awareness to your brand, keep you relevant and top-of-mind, and can eventually bring leads or traffic to your website. But, you need a strategy that covers what to share, when to share, and withContinueContinue reading “Why you Need A Deeper Connection With Your Audience”
Melissa Esposito Writes 