Use careful consideration when promoting events on social media. Chances are, if you’ve been sharing valuable content, engaging with the community, and sharing a personality of your brand, you won’t want to break character with a hokey marketing piece. The viewer will disregard it the same way they disregard a TV commercial that interrupts their favoriteContinueContinue reading “Why Tone of Post is So Important”
Tag Archives: social media marketing
Who Do You Want to Reach?
Who do you want to reach through social media? If your first thought is “THE WHOLE WORLD!”… … well, you’re wrong. Goals vs Dreams Be realistic. Would you rather use massive effort and advertising money to reach all nearly-2 billion people on social media, or strategically develop relationships with the hundreds of potential people who areContinueContinue reading “Who Do You Want to Reach?”
Nonprofits: How Your Mission Statement Should Affect Your Social Marketing
Do you know your organization’s Mission Statement? You can gain a better understanding of your social media goals and purposes by keeping your statement easily accessible. However, your Mission Statement is not the same as your Marketing Statement. A Mission Statement is a formal declaration of your organization’s purpose. Your Marketing Statement breaks those termsContinueContinue reading “Nonprofits: How Your Mission Statement Should Affect Your Social Marketing”
Why you Need A Deeper Connection With Your Audience
How will your marketing plan help you play a part in connecting with your audience? Effective social media marketing can help bring awareness to your brand, keep you relevant and top-of-mind, and can eventually bring leads or traffic to your website. But, you need a strategy that covers what to share, when to share, and withContinueContinue reading “Why you Need A Deeper Connection With Your Audience”
Melissa Esposito Writes 