Who do you want to reach through social media? If your first thought is “THE WHOLE WORLD!”… … well, you’re wrong. Goals vs Dreams Be realistic. Would you rather use massive effort and advertising money to reach all nearly-2 billion people on social media, or strategically develop relationships with the hundreds of potential people who areContinueContinue reading “Who Do You Want to Reach?”
Tag Archives: target audience
A Simple Tip for Better Subject Lines
As of this writing, Upworthy.com asks their email marketing writers to come up with 25 subject lines per email, so that they can whittle down the most effective phrase. This is clearly an effective process (they’re a top company), but it can be much too tedious of a process for the rest of us whoContinueContinue reading “A Simple Tip for Better Subject Lines”
Melissa Esposito Writes 